Tier 1 Detailing Services
Logo design · Auto detailing
The brief
Tier 1 wanted to look like the established shop from day one — a mark that says high-end finish on a storefront sign, a truck wrap, and a black work shirt, and doesn’t fall apart when it’s stitched small on a polo.
The approach
The truck is the logo: one continuous red line draws the body, so the mark feels custom-cut rather than clip-art. TIER 1 sits underneath in brushed chrome — the finish detailers chase — with sparkle accents doing the “freshly polished” work. One color plus chrome keeps vinyl and embroidery simple, and the silhouette reads at any size.
The mark in motion
The mark doesn’t just sit still — the 3D animated version below rotates through social posts and video intros.
The result
A logo package plus a 3D animated version of the mark for social and video use.
- Logo design
- 3D animated logo
Gallery
Before and after
The “before” is a recreation — the kind of do-it-yourself starter logo most small businesses launch with, not Tier 1’s actual old artwork. Drag the divider to see the difference a real mark makes.
Before
After
Drag the divider, or focus it and use the arrow keys.
